New York State Nurses Association

New York State Nurses Association

Communications Director

Based in New York City, NY


The New York State Nurses Association is a labor organization of more than 42,000 frontline nurses in over 150 hospitals, nursing homes, public health departments, city agencies and school districts across New York State. We stand together for strength at work, nursing practice, safe staffing, and healthcare for all. Dedicated to improving the lives and working conditions of NYSNA members, we are a bold, progressive force in the fight for economic, social and racial justice, and New York’s largest union and professional association for registered nurses. We are leaders in the fight for healthcare as a human right, and we have been on the frontlines of the COVID-19 pandemic, defending the public’s health and pushing for measures to prevent a resurgence of this deadly virus.

The Communications Director guides the work of the Communications Department to meet the needs of the statewide union, the needs of local bargaining units to win good contracts, and the campaigns of unorganized nurses to join NYSNA. The Communications Director collaborates with other NYSNA departments to meet these goals. She/they/he directs staff in all areas related to publications, social media, and public affairs, including earned media, and advertising.

The Communications Director reports to the Executive Director and is a member of the Senior Leadership team.

The salary for this position is $140,000 to $160,000, depending on experience. A superior benefits package includes fully paid health benefits with family coverage, a fully paid defined benefit pension plan, and generous paid leave.


  • Develop and implement a strategic plan focusing on NYSNA’s image to our communities, our patients and the public.
  • Coordinate all communications work needed to give members a stronger voice on the job, including contract campaigns. Promote the visibility of NYNSA in all public venues.
  • Oversee multi-media advertising efforts needed to further organizational goals. Plan and coordinate content, solicitations for advertising, and subscriptions for all publications.
  • Ensure the union’s website and written materials reflect the activities, needs and concerns of NYSNA members. Supervise the content and operation of the NYSNA website.


  • Work in close collaboration with department staff, providing oversight and guidance to ensure quality advocacy throughout the union, to members, and key stakeholders.
  • Coordinates all public facing communications to help ensure consistent messaging and branding.
  • Direct the activities of the Communications Department and supervise department staff to assure timely production of high-quality publications, including production of regularly scheduled issues of the official union newspaper, weekly eblasts, and other member-wide correspondences.
  • Develop Communications Department budget proposals and oversee the expenditure of funds to ensure the union’s communications programs are vibrant, while not exceeding the department’s annual budget.
  • Plan and coordinate timely and accurate media presentations and public relations activities.
  • Ensure all department staff receive the supervision, assignments, and evaluations they need for their ongoing development and to effectively implement their responsibilities.


  • A bachelor's degree in communications or related field is required. A master's degree is preferred.
  • Strong, demonstrable writing skills are required. A track record of successful media outreach is desired.
  • Previous supervision or team leadership experience is required.
  • Knowledge of the labor movement is necessary, with experience providing communications support to help members win good contracts, influence public policy, and promote the short and long-term goals of a labor organization.

Every effort has been made to make this vacancy announcement as complete as possible. However, it is still a summary. It does not state nor imply that these are the only duties required of the position. The omission of any specific responsibility in this announcement does not exclude them if the work is similar, related, or a logical responsibility for the position.

We are committed to fostering an equitable multiracial organizational culture. Women, people of color, individuals with disabilities, people who identify as LGBTQ+, indigenous, or from marginalized communities are strongly encouraged to apply.

Interested candidates should e-mail their resume, three references (two professional and one personal), and a cover letter to:

Subject: NYSNA Communications Director
Attention: Francisco Ollervides

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.