SEIU Local 2015

SEIU Local 2015

Communication Coordinator
Public Affairs

Based in Oakland, CA


About the Organization:
SEIU Local 2015 is the largest local union in California, representing more than 400,000 long-term care workers in both nursing homes and private homes throughout the state. Its members are as diverse as the state’s population, but united in their commitment to caring for California's most vulnerable: seniors and those with disabilities. SEIU Local 2015 is a 21st Century worker organization, advocating for:

  • good wages and benefits;
  • salary range: $104,221.86 and $109,844.80;
  • quality, affordable healthcare for workers and their families,
  • paid time off;
  • secure retirement;
  • education and training benefits;
  • safe staffing, sufficient supplies, operational equipment, and other optimal working conditions;
  • a real voice in their industry and workplaces;

…while also fighting for every single kind of justice—including economic, racial, social, gender, disability, generational, housing, and environmental.

Our members are highly politically engaged and active. They use their collective strength to hold government and elected officials accountable to our consumers, families and communities. We are affiliated with the Service Employees International Union (SEIU) which has over 2 million members and is the largest labor union in North America.

SEIU Local 2015’s Communications Department is looking for a Communications Coordinator who will develop and supervise social media, mass email (including list maintenance), live stream, video production, website development, content and scripting Tele Town Halls, SMS text, and other mass communication projects.

Position Summary:
The Communications Coordinator will provide strategic planning, leadership and supervision within SEIU Local 2015’s Communications Department, which raises standards for our members and those they care for through strategic message development, campaign execution, member mobilization, and traditional and social media. The position will provide leadership, direction and development to staff and members, and coordinate large pieces of programs/campaigns. SEIU 2015 is an Anti-Racist Organization, and our communications reflect the local’s work to seamlessly link economic and racial justice. We lift up the voices of our membership in all its diversity. We regularly translate and/or provide interpretation in eight languages, as well as others when requested. We are a leading voice, advocate, and authority for quality long-term care in the state of California and our leaders are often featured in national discussions of equitable long-term care and the worth of those who provide it.

Primary Responsibilities:

  • Provide leadership for a segment of the department’s operations, including strategy development and execution, timelines, plans and supervision of other Communications Department staff.
  • Build and lead great teams, including manage goals, roles, processes and relationships, relationship building, and working collaboratively across departments.
  • Ability and enthusiasm to take responsibility for and lead staff through whole communications campaigns and see each component through to a successful conclusion.
  • Excellent message development, writing and editing skills, including overarching messaging documents that guide campaigns and member communications such as e-blasts, mass texts, flyers, social media, direct mail, and web pages.
  • Strategic use of traditional and social media to advance organizing, contract bargaining and legislative campaigns. These public communications include social media ad buys, writing and distributing press releases and other media outreach, developing talking points, media event planning, producing paid media, such as print and radio ads and/or social media ads.
  • In coordination with Field, Organizing, Policy, Research, Political and Membership Departments, develop and execute communications strategies to build member power and advance campaigns.
  • Train and develop member and staff spokespeople.
  • Work with Communications Specialists and other team members to write, edit, and design one-page flyers, brochures and other literature, produce web pages, text messaging campaigns and other digital media.
  • Conceptualize, shoot and edit videos or coordinate with outside video vendors to produce campaign videos.
  • Demonstrate SEIU Local 2015 Core values: leadership, compassion, empowerment, accountability, transparency and excellence.
  • Assist and lead on event production and staging, scriptwriting, when needed.
  • Assist and lead on other communications projects as needed.
  • Other tasks and duties as assigned.

Expectations & Qualifications:

  • Excellent visual, written and verbal communication, editing and proofreading skills.
  • Deep commitment to the labor movement and progressive causes.
  • Team player, working towards the success of the Communications Department and the whole organization.
  • Forward thinking on innovation, use of technology, and creative communication strategies and tactics.
  • Strong commitment to Immigrant Justice, Environmental Justice, Restorative Justice, Economic Justice, Worker Justice, Housing Justice and Disability Justice.
  • Ability to frame issues for different audiences.
  • Must be able to plan, develop and handle multiple projects simultaneously, deliver on time and within budget.
  • Proficiency in the Microsoft Office Suite; proficiency in the Adobe Creative Suite preferred; familiarity with Canva a plus; basic understanding of communications and project management tools such as Slack, Trello, and Asana; ability to be trained as needed on additional software and train other staff as needed.
  • Proficiency shooting and editing video and ability to take good quality photos strongly preferred.
  • Have at least 3-6 years of experience working in communications for a Union, progressive political campaign, or non-profit organization.
  • Have at least 3-6 years of experience in social and/or traditional media.
  • Must thrive in an environment with tight deadlines, high pressure and irregular hours, including evenings and weekends; ability to travel as needed.
  • Excellent ability to work closely with a team, accommodate request from team members, and assimilate input from multiple sources.
  • Excellent interpersonal skills, a positive, enthusiastic attitude and a commitment to contribute to a positive work environment.
  • An ability and commitment to modeling proactive leadership behavior and skills.
  • Bilingual a plus.
  • BA or higher.

Expected Behavior:
The Communications Coordinator is expected to embrace, promote and demonstrate the organization’s core values—Excellence, Diversity, Accountability, Transparency, and Empowerment, such as:

  • High ethical standards;
  • Train, develop, nurture and mentor members and staff;
  • Encourage teamwork and participation by staff and members; and
  • Ensure outstanding representation of the organization to internal and external allies and constituents.

Physical Requirements:

  • Willingness and ability to work long, irregular hours, including weekends and holidays.
  • All Communications Department positions are in essence field positions. While work is generally performed in an office setting, it will at times be in the field with staff, members and outside constituents.
  • Willingness and ability to travel; the position covers large geographic areas and often requires temporary assignments away from home.
  • Must have a valid California driver’s license and reliable transportation.

Scope and Nature of Supervision:
Communications Coordinators may report to a Communications Director, Deputy Communications Director, Communications Manager, local union officer, or other assigned supervisor. Communications Coordinators are frequently expected to operate without day-to-day supervision, to develop their own work plans and goals, and to act with a degree of discretion and independent judgment. Accordingly, they must be strong self-starters and have a commitment to fulfill the objectives of the organization.

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this title. They do not include all job duties performed by employees in the title and every position with this title does not necessarily require the same duties.

SEIU Local 2015 is an equal employment opportunity employer committed to recruiting and hiring without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

To Apply:
Send cover letter, résumé, and references to:

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.