New York State Nurses Association

Press Secretary

Based in New York City, NY

 

The New York State Nurses Association is a union of 42,000 frontline nurses standing together for strength at work, our practice, safe staffing, and healthcare for all. We are New York's largest union and professional association for registered nurses. To amplify the voices of frontline nurses, the union relies on a team of talented communications staff. What follows is a job description for the press secretary.

POSITION SUMMARY
Seeking a talented, experienced, and highly motivated communicator with strong writing skills and the ability to establish a strong rapport with the press. The individual selected for this position will be responsible for cultivating a positive image of NYSNA in the press, ensuring that the objectives and achievements of NYSNA are communicated efficiently and effectively to earned media outlets and the public. The individual needs to simplify complex issues to convey the union’s objectives and achievements utilizing print, digital, and social media. This position is based in New York City and will report to the Communications Director.

GENERAL RESPONSIBILITES:

• Press and media strategy: Builds a proactive earned media strategy that amplifies the key priorities and messages of the union. The Press secretary responds to media inquiries, crafts responses, prepares media spokesperson trainings with the NYSNA Board of Directors, works with the Communications Director to make decisions about strategic messaging. The press secretary will be responsible for building relationships with the press, organizing press conferences, preparing speeches and spokespeople, participating in campaign planning meetings and creating media strategies and plans for contract campaigns, advocacy campaigns, and overall union priorities.
• Writing/ Copyediting: Drafts, edits, proofs and reviews various messaging to members as well as local and national media. Develops and edits talking points as well as opinion editorials and letters to the editor. Helps translate press materials into other communications channels, including print, digital and social media. Ensures external communications are well written, professional, and consistent with the union’s message.
• Additional Duties: Maintains and updates press distribution list. Works closely with Communications Director to determine the best way to communicate the union’s work and assists with other duties as assigned.

QUALIFICATIONS:

• Communications degree or at least 10 years of professional experience in communications.
• Outstanding writing and communication skills.
• Must be able to work in a fast-paced environment and meet deadlines.
• Experience in labor or social justice movement preferred.

Note: Every effort has been made to make this position description as complete and comprehensive as possible. However, it in no way states or implies that these are the only duties required of the position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is a logical assignment within the position.

We are committed to fostering an organizational culture of diversity and inclusion. Women, minorities, people of color, individuals with disabilities, and members of the LGBTQ+ community are strongly encouraged to apply.

Salary Range: $110,000 – $125,000, depending upon education and relevant experience.

TO APPLY:
All interested candidates should e-mail their résumés to: Employment@nysna.org Subject: “Press Secretary“