CTUL - Centre de Trajabadores Unidos en Lucha

Centre de Trajabadores Unidos en Lucha

Communications and Narrative Campaigner

Based in Minneapolis, MN


Organization Summary
Centro de Trabajadores Unidos en Lucha (CTUL) is a worker-led organization where workers organize, educate, and empower each other to fight for a voice in their workplaces and in their communities. We partner with other organizations and leaders to build a movement to win racial, gender, and economic justice. We identify the root causes of injustice and work to shift the balance of power between those who have it and those who don’t to improve the lives of our communities for present and future generations. Visit www.ctul.net to learn more.

Position Summary
The Communications and Narrative Campaigner is a key member of the CTUL team, supporting the entire organization and its campaigns through narrative building, storytelling, and press-related work. This position works with CTUL’s base and staff to broadcast CTUL’s organizational and campaign narratives through press. The Communications and Narrative Campaigner also collaborates with communications staff at CTUL’s partner organizations to build narrative strategy and lead media relations in a way that advances racial, gender and economic justice in the Twin Cities.

Responsibilities (Essential duties & responsibilities may include but are not limited to the following)
Narrative building

  • Update and maintain the CTUL’s overall organizational narrative
  • Help develop and maintain winning narratives for each of our campaigns
  • Keep up with dominant narratives that impact our work, and develop strategies to shift those narratives with our own
  • Develop narrative for key strategic moments, such as campaign escalations or cases that come to public light that highlight systemic problems related to our campaigns
  • Work in coalition with allied organizations to align narrative strategies for maximum impact
  • Create compelling content to disseminate CTUL’s narrative, including e-mails, social media posts, one-pagers, briefs, etc

Earned media coordination

  • Build and maintain relationships with local and national reporters
  • Write press advisories, press releases, op-eds and coordinate press events
  • Pitch and negotiate exclusives and story ideas
  • Lead press outreach, engagement, and roundup for CTUL actions/events
  • Train and prepare worker members to speak publicly and to do interviews with the press
  • Identify strategic opportunities to bring worker voice and worker stories to the forefront in local and national news, while developing members’ skills in storytelling
  • Keep up with local and national news trends.


  • Experience developing and amplifying a mission-driven narrative
  • At least two years of experience with earned media and press relations, including writing press releases and coordinating press events
  • Previous experience in storytelling
  • Excellent writing skills and a high level of computer literacy
  • Knowledge and basic proficiency of digital media platforms including web email tools, Facebook Business suite, twitter, instagram, and social media managers
  • Experience with supporting working-class communities of color in telling their stories publicly in a powerful way as leaders for social change
  • Proven relational skills to build rapport with workers, organizers, reporters, and allies
  • Highly organized, self-motivated, detail oriented, and able to manage multiple projects under tight deadlines
  • Willingness to support in campaign actions and organization events, and to be involved in fundraising and the sustainability of the organization
  • Flexibility to attend events outside normal business hours that from time to time may include early mornings, evenings, or weekends
  • Being bilingual (Spanish/English) is required

Other Expectations

  • Commitment to social, racial, gender, & economic justice work as part of a multi-racial team
  • Excellent communication and relationship-building skills
  • Commitment to a culture of vulnerability and loving challenge for both personal growth and the growth of the organization
  • Capable of working both independently and cooperatively
  • Ability to deal with ambiguity, cope with change, and comfortably handle risk & uncertainty

How to Apply
Send a cover letter and resume to operations@ctul.net using the subject line “Communications and Narrative Campaigner.” Applications will be reviewed on a rolling basis, and the position will be opened until filled.

CTUL is an equal opportunity employer and encourages applications from people of color as well as persons with disabilities, LGBTQ individuals, women, immigrants, folks from working class backgrounds, and formerly incarcerated people.

WHEN APPLYING: Be sure to indicate that you saw this information at UNIONJOBS.COM.