SEIU Local 221
 

Senior Digital Communications Organizer

Based in San Diego, CA

 

Summary:
Service Employees International Union, Local 221 (SEIU Local 221) is a progressive public sector labor union representing approximately 14,000 San Diego area employees, including County, cities, schools, and Head Start workers. With active member organizing and political committees, we believe that the values and issues of working people are integral to any form of social change. SEIU Local 221 is seeking a Senior Digital Organizer responsible for expanding our digital footprint and influence. Our local is looking for experienced and dedicated individuals who are self-motivated, deadline-oriented and possess a willingness and desire to learn new skills as well as engage with union members.

Job Description:
The Senior Digital Communications Organizer leads the development and implementation of short and long-term digital strategy that builds our base and advances campaign goals. They will collaborate closely with fellow team members to smoothly integrate online and offline organizing, engaging workers through digital, phone, and in-person communication. The Digital Organizer will be responsible for supporting the campaign work and conducting extensive outreach to workers through digital channels. Responsibilities include:

• Write, design, and schedule regular emails and social media posts
• Design visual materials like flyers, mail, canvassing literature, and merch in coordination with other departments
• Maintain and build upon our website, and develop new websites, splash pages, and forms
• Execute other digital campaigns and tasks, such as event photography, video creation, paid advertising, and petitions drive
• Collaborates with leadership, members, staff, and other Communications co-workers, as needed, to implement communication tools that accomplish the Union’s goals.
• Incorporate emerging technology and best practices into the work of the Union
• Works with the team to develop and utilize a media calendar to organize workflow and departmental projects and priorities.
• Participates in meetings, calls, trainings, and political events with other staff to maximize collaboration
• Help to ensure that staff have appropriate lists to track member engagement, outreach, and participation
• Writes press releases, arranges press conferences and works extensively with media to gain coverage on issues impacting our Local;
• Demonstrates a commitment to diversity, equity and inclusion and creating a culture of belonging and teamwork.
• Works independently to accomplish duties listed in the job description.
• Work in close collaboration with other Communications team members and performs other appropriate duties as directed by assigned management staff.

QUALIFICATIONS AND EXPERIENCE:
While no one candidate will possess every quality outlined for this position, the successful candidate will bring many of the following professional skills and personal attributes.

• At least five years of digital organizing experience
• Experience building successful digital engagement programs, including growing and sustaining healthy online communities.
• Experience in growing and managing large-scale email and SMS and peer-to-peer texting programs. This includes designing a ladder of engagement, implementing welcome and re-engagement tactics, and integrating online advertising for maximum reach and impact.
• High level of proficiency with digital engagement media channels, including:
  • P2P text platforms, Action Network/Action Builder, or similar programs
  • Proficiency with digital advertising
  • Proficiency with Instagram, Facebook, TikTok, WhatsApp, YouTube, and Twitter
• Basic video editing and design skills.
• Expertise in evaluating and analyzing digital campaigns, engagement pathways, and acquisition investments, including running A/B tests on messaging and tactics, ensuring the health and growth of the digital file.
• Demonstrated ability to implement digital organizing plans, track/monitor/assess progress, troubleshoot and adapt as needed.
• Demonstrated ability to work effectively within a team environment and independently with internal and external stakeholders, and with diverse staff, partners, and vendors.
• Strong relationship-building and interpersonal skills, enthusiasm, and optimism.

Compensation/Benefits:
Salary range is $73,751.64 to $96,624.06 depending on experience and includes a generous benefit package.

Submission Instructions:
Submit cover letter, résumé via email to jobs@seiu221.org. Cover letters should describe your qualifications, experience, and career goals, with a brief description of why you want to work to realize SEIU Local 221’s vision for building a strong union.

Local 221 is an affirmative action employer and encourages applications from all qualified candidates regardless of race, ethnicity, age, sex, sexual orientation, gender identity, marital status, religion, or disability.